Eric Sandström, as Innovation Catalyst, can you explain what has happened in the wealth insurance industry over the past few years?
The evolution of the industry over the past few years has been remarkable. While the number of employees has grown, the Assets under Administration have increased at an even faster pace. This means that, thanks to advanced tools and technologies, each employee is now able to manage much more than before. These innovations have empowered professionals to absorb greater workloads and deliver increased value to their clientele.
Given that wealth insurance contracts often span decades, the industry must continuously adapt to remain relevant. We are seeing a rapid transformation in the ecosystem, with new players entering the market and shifting expectations redefining the landscape.
Distribution remains highly multi-jurisdictional and intermediary-driven, but the rise of digital engagement is reshaping the way we operate. Today, digital capabilities are not just a differentiator—they’re a cost of entry. Both clients and distributors now expect a seamless, end-to-end digital journey, making user-friendly processes a strategic necessity.
What is WEALINS’ approach and strategy to innovation & digitalisation?
At WEALINS, we adopt a deeply human-centric approach to innovation and digitalisation. Our philosophy is that technology should empower people, not replace them. That’s why we focus on strengthening our capabilities by combining the expertise of our teams with new digital tools and resources.
We are actively investing in upskilling our employees on emerging technologies, so they are better equipped to achieve our strategic objectives. For us, innovation is not just a single department—it is a mindset that we nurture throughout the entire organisation. We encourage experimentation and invite every team member to contribute to our innovation journey.
To support this ambition, we have restructured the organisation to be more agile, respond more effectively to emerging needs, and accelerate development. We maintain close collaboration with both internal and external stakeholders, seeking to understand their expectations. Whenever possible, we strive to implement solutions that generate value for everyone involved.
What future trends do you see impacting the wealth insurance industry?
The future of the wealth insurance industry will be shaped by evolving client expectations and rapid digital transformation. Today, our clients are increasingly familiar with digital experiences offered by financial market participants, and they expect the same seamless, intuitive journeys from wealth insurance providers.
To meet these expectations, the industry is moving toward frictionless information sharing, where data flows smoothly between stakeholders with minimal manual intervention. This evolution will require organisations to rethink their operating models and prepare for the workforce of tomorrow.
We anticipate a strong focus on expanding service offerings, accelerating policy issuance, and significantly increasing straight-through processing (STP) rates. Achieving these goals will depend on rethinking digital collaboration between distributors, clients, and insurers. Processes will need to be redesigned to deliver greater value, with end-to-end digital journeys becoming the new industry standard.
